BACHELOR IN BUSINESS MARKETING AND COMMUNICATION
LANGUAGE OF INSTRUCTION : English
LEVEL : 6 (bac+3)
RNCP : RNCP42050
STATUS : student
PACE : initial
DURATION : 3 years
DESCRIPTION
This Bachelor in Business Marketing and Communication provides a strong foundation in business, communication, digital technologies, and marketing principles, preparing students for careers in marketing, communication, and digital business.
Over three years, students progress from marketing fundamentals to advanced digital skills, strategic planning, and business development through practical projects and professional internships each year.
Graduates obtain a level 6 professional qualification (RNCP42050) enabling them to access marketing, communication, and commercial roles in France and internationally.
Key skills developed
Upon graduation, students will be able to:
Market Analysis
- Conduct market research
- Analyze customer behavior
- Perform competitive benchmarking
- Develop customer personas
- Conduct SWOT analysis
Marketing Strategy
- Design marketing plans
- Develop communication strategies
- Allocate budgets and resources
- Measure marketing performance
Digital Marketing
- SEO & SEM optimization
- Social media management
- Content marketing
- Marketing automation
- Web analytics
Communication & Branding
- Content creation
- Graphic design
- Multimedia production
- Brand management
- Public relations
Customer Relationship Management
- CRM implementation
- Customer engagement strategies
- Lead nurturing
- Community management
Business Development
- Sales support
- Business growth strategies
- Partnership development
- Customer acquisition
Project Management
- Campaign planning
- Team coordination
- Performance monitoring
- Continuous improvement processes
The advantages of Grand Sud
With nearly 35 years of experience in education, Grand Sud School knows the keys to success in providing its students with what they need to succeed.
100% business and tourism expertise since 1991
support in finding an internship
Two mock exam sessions per year / professional juries
workshop with real partners and real issues
real-life business cases studied in class
professional speakers
a program tailored to the needs of businesses
an internationally oriented program
students from diverse backgrounds, vectors of cultural richness
PROGRAM
Semester 1
- Core modules : Introduction to Marketing, Principles of Management, Business Communication Skills, Digital Literacy & Office Applications, Consumer Behavior Fundamentals, Economics for Business, Academic Writing & Presentation Skills, Professional English
Semester 2
- Core modules : Fundamentals of Communication, Introduction to Digital Marketing, Market Research Techniques, Social Media Fundamentals, Business Statistics, Graphic Design Basics, Introduction to Customer Relationship Management (CRM), Personal Development & Employability Skills
Practical Projects
- Applied projects : Market Observation Project, Social Media Campaign Creation, Communication Strategy Workshop, Business Presentation Project
Internship
- Professional experience : 8-week professional internship or equivalent work-based learning experience
ADMISSIONS
Prerequisite
High school diploma (Bac or equivalent)
A sufficient level of English to follow the course (minimum B2), demonstrated by official results from an English test or equivalent (TOEIC, BULATS, TOEFL, IELTS, CAMBRIDGE, etc.), except for native English speakers or candidates who have studied for at least two years in a program taught in English
Good academic level and motivation for marketing and communication careers
Admission period
All year
Intakes
Next start date : October 6, 2025
Deferred start date : February 9, 2026
Admission process
01
Step 1 : Application
Download your application form.
Send your completed application by email, remembering to include all the required attachments!
Application fee : €300, non-refundable
02
Step 2 : Selection
Review of your application and verification of prerequisites for the desired program.
Individual appointment : remote motivation interview (via video)
Admissions committee review : our team will review your application as a whole
Response within 48 business hours : favorable or unfavorable
03
Step 3 : enrollment
Signing of the education contract
Support with financing options and internship searches
Initial tuition fee :
Per year : €12,500
Scholarships are available. Contact your admissions officer for details.
VALIDATION
Assessment methods
Individual assignments, group projects, case study analysis, presentations, examinations, internship reports
Certification
JOB OPPORTUNITIES
Graduates may work as :
Marketing Manager
Digital Marketing Specialist
Social Media Manager
Content Marketing Manager
Community Manager
Brand Manager
Communication Manager
CRM & Customer Engagement Manager
Business Development Executive
Marketing Project Manager
SEO / SEM Specialist
Public Relations Officer
FURTHER EDUCATION
In general, all level 7 titles