MASTÈRE IN BUSINESS MARKETING AND COMMUNICATION
LANGUAGE OF INSTRUCTION : English
LEVEL : 7 (bac+5)
RNCP : RNCP38504
STATUS : student
PACE : initial
DURATION : 2 years – 120 ECTS
DESCRIPTION
This Mastère in Business Marketing and Communication trains future commercial leaders in strategic marketing, sales development, digital transformation, and international business growth.
Over two years, students build advanced skills in commercial strategy, negotiation, data-driven decision making, and omnichannel customer management through applied projects and professional internships.
Graduates obtain a level 7 professional qualification (RNCP38504) enabling them to access senior commercial and marketing management positions in France and internationally.
Teaching methods
- Case Studies
- Business Simulations
- Industry Projects
- Consulting Missions
- Workshops
- Professional Conferences
- Company Visits
The advantages of Grand Sud
With nearly 35 years of experience in education, Grand Sud School knows the keys to success in providing its students with what they need to succeed.
100% tourism and business expertise since 1991
support in finding an internship
Two mock exam sessions per year / professional juries
workshop with real partners and real issues
real-life business cases studied in class
professional speakers
a program tailored to the needs of businesses
an internationally oriented program
students from diverse backgrounds, vectors of cultural richness
PROGRAM
Semester 1 (30 ECTS)
- Module 1 : Strategic Marketing & Market Intelligence : Marketing Strategy, Market Research Methods, Consumer Behaviour, Competitive Intelligence, Business Analytics
- Module 2 : Commercial Development Fundamentals : Sales Management, Business Development Techniques, Customer Relationship Management (CRM), Prospecting & Lead Generation, Key Account Management
- Module 3 : Corporate Finance for Managers : Financial Analysis, Budgeting & Forecasting, Business Performance Indicators, Commercial Profitability Analysis
- Module 4 : Business Communication & Professional English : Business Writing, Corporate Presentations, Cross-Cultural Communication, Negotiation Communication
- Module 5 : Digital Transformation & Technology : Digital Business Models, CRM Technologies, Artificial Intelligence in Sales, Data-Driven Decision Making
Semester 2 (30 ECTS)
- Module 6 : Strategic Commercial Planning : Commercial Strategy Design, Business Planning, Growth Strategies, International Market Expansion
- Module 7 : Advanced Sales & Negotiation : Strategic Selling, Complex Negotiation Techniques, B2B & B2C Sales Models, Contract Negotiation
- Module 8 : Omnichannel Customer Management : Customer Journey Design, Digital Customer Experience, E-commerce Management, Customer Retention Strategies
- Module 9 : Project Management : Agile Methodologies, Commercial Project Planning, Resource Management, Risk Management
- Module 10 : Applied Business Development Project : Market Opportunity Analysis, Commercial Strategy Report, Group Consulting Project, Internship I (8–12 weeks, credits included in Semester 2)
ADMISSIONS
Prerequisite
Bachelor's degree (Bac+3) or equivalent
A sufficient level of English to follow the course (minimum B2), demonstrated by official results from an English test or equivalent (TOEIC, BULATS, TOEFL, IELTS, CAMBRIDGE, etc.), except for native English speakers or candidates who have studied for at least two years in a program taught in English.
Good academic level and motivation for commercial and marketing careers
Admission period
All year
Intakes
Next start date : October 6, 2025
Deferred start date : February 9, 2026
Admission process
01
Step 1 : Application
Download your application form.
Send your completed application by email, remembering to include all the required attachments!
Application fee : €300, non-refundable
02
Step 2 : Selection
Review of your application and verification of prerequisites for the desired program.
Individual appointment : remote motivation interview (via video)
Admissions committee review : our team will review your application as a whole
Response within 48 business hours : favorable or unfavorable
03
Step 3 : enrollment
Signing of the education contract
Support with financing options and internship searches
Initial tuition fee :
Per year : €14,500
Scholarships are available. Contact your admissions officer for details.
VALIDATION
Assessment methods
Individual Assignments, Group Projects, Business Plans, Case Study Analysis, Presentations, Examinations, Internship Reports, Master's Thesis Defense
Certification
JOB OPPORTUNITIES
Graduates may work as :
Business Development Manager
Commercial Manager
Sales Director
Key Account Manager
International Business Manager
Business Development Director
Strategic Partnerships Manager
Customer Success Director
Commercial Excellence Manager
Entrepreneur / Startup Founder